Kellogg’s needed to let the world know about their new Cinnamon Pops cereal. They wanted to highlight the crunchiness, the cinnamon, the deliciousness. And of course it all had be entertaining. Right after the briefing meeting, my art director and I cracked the problem in 5 minutes while eating hors d’oeuvres at an agency party. Inspiration may or may not have come from a segment on my Rogers Community Cable show 20 years ago where I would draw a face on an egg and then crush it. See that segment below and decide for yourself.
There are more commercials to come. Currently online are the spots “Spelling Bee” and “Ghost.” And on TV and in movie theatres is the spot “Opera.”
Oh, and I’m also the voice of the announcer in all the spots and of the sleeping man in the Ghost spot. If you could tell that already, well, you’re probably my mom.
And here are those clips from my old cable show. The egg crushing segment starts at 3:22.