I wrote the Bounce ad in today’s Metro

I actually wrote this print ad over a year ago, I think. But I came across it this morning while reading today’s Metro paper on the subway. I guess it’s so clever that it keeps on working for Bounce. Just like Bounce freshness keeps on working. (See what I did there? Watch and learn, aspiring copywriters. Watch and learn.)

The 1st part of the headline refers to the sheets, the 2nd part to the bar. The body copy reads: “Like taking control with sheets? Or want to kick back and let the dryer bar give you automatic Bounce freshness for about 4 months at a time? Whichever type you are, you’ll be the type of person who has awesomely fresh laundry every time.” Tagline: “How do you get your Bounce?”


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